Reasons Why Your Book Marketing Strategy Is Not Working

The publishing business has changed dramatically in the past few years. Today, nearly anyone can publish a book it seems. Hundreds of thousands of new books hit the shelves every year. But very few people are successful at all in regards to marketing their books, with the average number of sales being around 200 over the life of the author. Marketing books is a real challenge for many people. In my work with hundreds of authors. There are some great tools out there to help you out. one of them is KDP Rocket

1. THE BOOK AND/OR THE AUTHOR ARE INVISIBLE

Today the Internet is the primary source of information for book buyers. But even those who buy books in the ‘real’ world use the Internet to do research before buying in the real world.

Book buyers, while doing their research, will NOT search by your name or your book’s title. They will instead search using a very generic phrase like ‘children’s book’ or ‘thriller’ or ‘spy novel’.

It is a fact that hardly anyone goes beyond page three of search engine results. Authors who hope to be visible to the book buying public must be on one of the first three pages for the GENERIC SEARCH TERM (like ‘children’s book) that describes their books. If you are not on one of the first three pages for that generic term, you are virtually invisible to nearly all book buyers. If you are invisible, nothing else you do in regards to marketing your book will matter much.

2. THE AUTHOR MAY BE USING THE WRONG APPROACH

If you are using book marketing ideas and book marketing strategies that USED to work (when bookstores were the primary book outlets) those marketing strategies will most likely not work much at all in an Internet. In fact, you will likely fail.

Today, Internet sites have taken center stage in regards to being the primary book outlet. To be successful in regards to selling books today, you must have traffic to your book marketing site, and you must have a lot of it. You must know how to convert that traffic into book sales. All the traffic in the world will not matter if it does not convert to sales.

3. THE AUTHOR LACKS AN EFFECTIVE SEO STRATEGY

In the ‘old days’ (just a few years ago) the strategy was to tell as many people as possible that a book existed and wait for sales to come in. This ‘yell and tell as many people as possible’ strategy simply does not work today, as the Internet is search engine driven. Telling a lot of people is very hard work, is very expensive in regards to both money and time, and relies on huge numbers to produce small results.

In today’s Internet environment, the potential book buyer begins by typing a generic phrase into a search engine, in essence saying ‘Here is what I’m looking for’. Book sites are then indexed by the engines based upon how important they appear to be in regards to the generic phrase entered and in regards to how that particular site stacks up against the competition for that generic phrase.

SEARCH ENGINES decide who is important and they decide who ends up being seen by the book buying public. Think of a search engine as a yellow page directory. You will only be listed in THIS one-of-a-kind gigantic online yellow page directory if you understand and follow the SEO rules given you by the engines. If you don’t know and understand the rules, you will be at the end of the listings. And, if you are at the end of the listings, no one is going to find you, as they will likely look at just the first three pages.

4. THE AUTHOR IS PRESENTING THE WRONG MESSAGE

Book buyers are interested in one thing, and one thing only – WHAT YOUR BOOK WILL DO FOR THEM.

Often authors like to talk about other things. But the book buyer is not really interested in the author’s history, how the author came to write the book, what lead the author to write it, how the author struggled. They want to know what this book will do for THEM. You must speak to THE BUYER’S NEEDS SPECIFICALLY. The author must do this. If not, they will have a visitor, but not a book buyer.

That desired message must be communicated to the book buyer in less than 30 seconds. You must know what your target market profiles really want, and you must provide it more effectively than the competition. If you are not saying what the potential book buyer wants to hear, they will never buy your book. Your book marketing strategy must speak to the needs of the buyer.

5. THE AUTHOR IS NOT COMMUNICATING A STRONG BRAND

When the Internet shopper goes to the engines, the shopper is presented with millions of authors and author sites. You may look very much like everyone else. Your book may be ‘just another book’ to that shopper. What are you telling that potential buyer that NO ONE ELSE is saying? Without a sharply researched, one-of-a-kind brand that speaks directly to the needs of buyers, as THEY perceive those needs, you WILL appear to be just like everyone else. A great book marketing strategy must communicate a strong brand.

6. THE AUTHOR IS NOT POSITIONED PROPERLY

Type a generic phrase such as ‘children’s book’ into the Google engine today and you will get over 30 million listings. Every one of those pages is presented to that potential book buyer. Your book is just one of those millions of listings. As an author, YOU know your book is not like all the rest, but the BOOK BUYER does not, unless you have taken a strong marketing position. An effective book marketing strategy must position you in relation to the competition.

7. THE AUTHOR IS NOT USING EFFECTIVE CALLS TO ACTION

All marketing sites are websites, but very few websites are marketing sites. A book marketing site must be sharp and clear, clean, and it must brand the author and position the author better than the competition. There must be a logical, step-by-step map for the visitor to follow and there must be compelling calls to action in all the right places. If you do not do this, you might end up with visitors but remember: a visitor is not a book buyer and won’t become a book buyer without a sharp brand, proper positioning and a strong call to action.

Anyone can build a website. But a website is just another website. A book marketing website, on the other hand, should be a results-producing machine and should produce the results you seek. An effective book marketing strategy will incorporate effective calls to action in all the right places on every page of the website.

8. THE AUTHOR MIGHT BE BORING THE BUYER

Most authors are not boring. But do remember always that the attention span of the searcher is very short. There are millions of competitors and competing websites, just one single click away. You have just a few seconds to present YOUR brand, YOUR position and the primary reason why someone should buy YOUR book. A good book marketing strategy will deliver a powerful and compelling message in just a few seconds.

9. THE AUTHOR’S APPROACH MAY BE PERCEIVED AS SELLING, RATHER THAN TELLING

An effective Internet marketing strategy can be compared to fishing. When fishing, no one jumps into the water, jams the hook into the fish’s mouth and tries to force it to bite the hook. This is what many book selling strategies are like – they are ‘in your face’ sales messages.

If you yell out your sales message, attempting to jam your really great book hook in their mouths, don’t be surprised when they swim away. (Think about how YOU feel about spam, pop up ads, Twitter-blab and commercials). It is a fact that no one likes to be sold. Internet shoppers do however love to find what they seek.

Instead, in this environment, you must offer irresistible bait instead, through the use of effective marketing language. The shopper (or in this case, the fish) will then come running, they will tell all their friends and they will bite your book hook willingly. A great book marketing strategy does not sell, but rather entices the visitor to action.

10. THE AUTHOR’S EXPECTATIONS MAY BE SET TOO HIGH

* Don’t put up a book marketing website and believe people will magically just show up. They will not.

* Don’t put up a book marketing website and expect people to buy. They will not.

* Don’t put up a book marketing website and believe you are finished. You are not.

As regards real world businesses, building success takes years and a great deal of effort. In the Internet environment, building your online store may take just as long – perhaps longer. It will require a lot of ongoing effort to make it succeed. The Internet is not a magic bullet. A real world business may have a few competitors just down the street. Your Internet business has millions of competitors, all right next door, just one click away.

Highest Rated Personal Injury Lawyer Gives the Best Counsel

Recently a friend of mine suffered from a severe bout of illness. A reputed medical practitioner made a mistake in diagnosing her illness and she was given the wrong medication. Although the hospital offered to pay for all her medical expenses and treatment free of cost her family refused. My friend and her family are planning to sue the doctor and the hospital for personal injury caused due to this medical malpractice. This situation got me thinking about the personal injury cases that are taking place every day around each of us. The incident not only leaves the victim physically injured but also mentally traumatized as well. A personal injury lawyer Singapore can have many repercussions like depression which may take a much longer time to heal than the actual injury.

A victim deserves the right to be justifiably compensated for these traumas as well as the physical injury when the personal injury has been caused by the negligence or intent of another person. In such circumstances the best course of action for the victim would be to hire the highest rated personal injury lawyer to competently handle the legal case. A personal injury lawyer will be well acquainted with every kind of personal injury case and can guide the victim and his family depending on the need of the case. A personal injury can be classified under many categories. It could either be motor vehicle accident; work place related injury, medical malpractice, sports injuries, falls, machine related and so on. Also more than one person and even an organization as a whole can be held responsible for a personal injury. Having the highest rated personal injury lawyer to guide you will be a big help in such cases.

The highest rated personal injury lawyer will be able to guide the victim about whether he can claim compensation for the injury caused and the damages that have been sustained as a result of the injury. In many cases the personal injury lawyer does not charge for the initial consultation and even for his legal services till the compensation has been received by the victim. When you are trying to hire the highest rated personal injury lawyer to handle your case it is advisable to verify the charges associated with the lawyer. If a consultancy fee is attached than it is best to be mentally and financially prepared to pay the same rather than be caught off guard after the consultation.

Finding the highest rated personal injury lawyer will not be a tough task as the reputation of such a lawyer will be widespread. Before hiring him a victim and his family can also run a check on his past track record to gain further confidence in the highest rated personal injury lawyer. As the relation between the victim and the personal injury lawyer will be one based on trust it is best to be well informed about each other in advance. The personal injury lawyer will have to be told about each and every detail of the case so that he is able to choose the future course of action after considering all the legal loopholes in your case. Once you have the highest rated personal injury lawyer handling the case on your behalf you can be assured of getting justice.

Find Out The Top 9 Reasons For Home Buyers To Buy A Home This Winter

The latest question we have been asked several times from home buyers is “We want to wait until next spring to buy a home, why should we buy a home this winter?” This is a very good question and my business partner and I have compiled a list of over 25 reasons and then we narrowed our list to the Top 9 reasons why real estate home buyers should buy a home this winter.

1) Home Prices are lower now then they will be this spring

Why should a home buyer buy a home now versus waiting this spring? Buying a home now will save the buyer money. Currently there are fewer buyers now then during this past spring or summer. There are more buyers looking for homes during the warmer times of the year. Serious home sellers will have more pressure to sell when homes sales are slower. Serious home sellers will either be listing their homes below market or lowering the list prices of their homes to attract buyers. With lower prices, buyers will instantly save. Last week I was working with a buyer who narrowed their list down to two homes. After looking at comparisons we noticed that both homes were priced under market by $10,000-$15,000. We decided to make an offer of $30,000 under list price on our number one choice. The seller was really mad. We decided to look at the number two choice home again and make an offer on. We did the same thing. We made an offer, $30,000 off of the listing price. The seller countered at $15,000 under list price and we countered at $20,000. During the appraisal today, the appraiser estimated that we bought the home $35,000 under value for a pristine home listed under $190,000. Do you think the buyer is happy?

2) Home sellers are more emotional

With many home sellers experiencing high financial debt, their only way out is to sell their home. Anyone who has experienced the endless creditor phone calls will understand what steps a person will take to end those phone calls. Catch a seller who could easily solve their problems by selling their home and you will most likely catch a good deal. After showing 20 homes this weekend, I received 8 phone calls from desperate sellers saying that they needed to sell now and would look at almost any offer. Three sellers said that they had some extreme debt to payoff. I will remember these homes for future buyers who want to catch some good deals.

3) There is more interest on the internet

Many companies have their relocations planned for right after the first of the year, so many relocating employees will use the holidays to plan exploratory visits and searching the internet. By having your home on the market and internet now, buyers will have the time to view your home when they are more relaxed and have the time. The past two years the hits on our website have tripled from mid December to the end of January.

4) Some home sellers will be better off selling now

According to the CPA’s and financial planners we work with, many home sellers would be much better off selling now to get a better tax deduction. Catch a seller who would benefit from a huge tax deduction and they may be more negotiable to sell fast.

5) Buy now and move after the holidays

Experience tells us that sophisticated home buyers understand that they can make a purchase now at a great price and move after the holidays. Get a great deal now and move when things slow down. Home buyers who buy new homes now can catch the end of the year specials and move when the home is completed this next spring. The buyer has the control in today’s buyers market. If agreeable terms are not agreed upon, the buyer can always go to the next home.

6) Capture a lower interest rate

Currently we are experiencing low interest rates. Experience tells us that interest rates start edging up the end of January. A sophisticated home buyer would like to capture the lower interest rates by locking in on the low rates while they are still low. Some lenders have lock and shop programs. Lock in on a low interest rate now and shop for the next few months’ pressure free for their dream home.

7) Get guidance and help

During the holiday season it is more likely that friends and family can visit during your home shopping visits. The more advice you can get, especially if you are a first time home buyer, from people who know you the more likely you will make less mistakes. First time home buyers sometimes find it difficult to ask the right questions. By having a family member or friend around who knows what to ask or who knows your wants, the process can be easier.

8) Home builders are experiencing pressures

During the winter time, the amount of new homes sold goes down. One new home agent reported that his sales are a quarter of what they were this summer. With builders building costs and the cost to borrow money increasing, builder are more likely to negotiate on the sale of their new homes now. Typically, builders haven’t negotiated on price the past 4 years. Today I received 3 flyers from new home agents with price reductions on their inventory.

9) Lower payments

We are getting contacted on a weekly basis of new and better loan programs that will help lower the monthly payment the home buyer will pay to the mortgage company. Lenders have the time to find better loan programs for home buyers now. If a home buyer waited until this spring to talk to a lender and they will most likely talk to a new loan officer who has limited time to work with you and limited experience to find the best loan program. One home buyer we worked with saved $234 monthly by finding a better loan program. What would you do with an extra $234 a month?

Savvy home buyers like Knoxville companies that buy homes prefer to buy when home prices are lower and the amount of buyers is lower. Currently, in most markets, the number of homes for sale is down 10% and the number of buyers looking for homes is down 60%, compared to this past summer. A savvy real estate buyer would like to get a great deal. With the real estate market being a strong buyer’s market, why would a buyer want to wait until the market shifts to a sellers market?

If you are a first time home buyer or a move-up home buyer and you would like to get a good deal, we would be happy to work with you. With foreclosure listings at an all time high, we are sure that the next best deal is right around the corner.

Digital Marketing Training Course

Along with the evolving technology of the marketing department, the activities in the digital world have gained momentum and it is revealed that there must be a staff member in the company or a freelancer to work with the title of “Digital Expert”. This course ensures that trainees can master many processes from mobile applications to the internet, e-mail to SMS, mailing, text, visuals, SEO, and use Search Engine advertising structures effectively.

The aim of the training is to;

· Gain the digital marketing vision by participating in the digital marketing ecosystem, business models, technology, and tools,

· Make you an individual who can master the digital world terminology, know about the latest trends, and know how to make an intellectual strategy and create versatile online-offline integrated projects by using digital tools,

· Develop contemporary marketing items and you will be able to develop online strategies by strategically using digital tools for brands. At this point, you will see the creation of a digital idea and the creation process at the eye of both the digital agency and the brand,

· Identify, manage, and use of brand strategies and integrate it into the management of Social Media Circles.

Who Should Attend Digital Marketing Training?

Digital Marketing training is a program designed for;

· Those who want to manage costs in the world of digital marketing, to effectively organize digital campaign processes and to make the right briefings and to direct them on designs,

· Managers who aim to specialize and who want to master all the processes of the digital marketing world,

· And, anyone interested in the subject can participate in this training.

What will you learn about Digital Marketing Training?

You will become an expert who will be able to;

· Recognize and direct implementation processes through the theory and computerized application,

· Market the product and/or service in the digital environment with the most effective digital resources.

What are the career opportunities?

In a world we live in, while most industries’ growth rate is no more than 10 percent, however, this industry has a record rate of at least three times higher. Traditional marketing tools and marketing applications will not be able to take companies what they aim for anymore, because the strategies have changed, and respectively companies and people need to change towards the right direction. This big change will certainly bring new career opportunities for students, graduates, and professionals. Most opportunities are in the fields of Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Search Engine Marketing (SEM), Content Marketing, Web Analytics with the titles of manager, SEO optimizer, Content marketing manager, Copywriter, Inbound marketing manager, Conversion rate optimizer, Search engine marketer, and Social media marketing expert.